How to Network Online to Attract Recruiters
Professional networking has moved out of coffee shops and meetings over dinners to online sites to establish new contacts and find job opportunities. Career websites have become recruiters’ main stomping ground to find qualified candidates, so it’s important job seekers have a professional online footprint that showcase their experience and skills. Simply creating a profile on social networking sites isn’t enough, according to experts. Successfully networking online takes effort and hard work.
Whether you are already gainfully employed or actively job hunting, career experts recommend creating a profile on LinkedIn. LinkedIn is truly a professional networking tool and recruiters are using it to find people – It’s become extremely important.
The internet is a great resource for job seekers and career-minded professionals who want to meet new people and grow their professional circles. Think of it as your primary research tool for networking. Use the internet to identify organisations, events, recruiters and other valuable contacts that could introduce you to new opportunities and advance your career.
Just having a profile on LinkedIn isn’t enough. It’s important to keep your profile up to date and continuously work to grow your connections by joining professional groups on the site, connect with other professional in and outside your industry and post relevant content frequently.
One of the biggest things for LinkedIn is it increases your reach. This will give you access to decision makers. For example by posting interesting articles and material and answering industry-related questions online makes you more credible to recruiters and hiring managers.
There are a host of online networking sites beyond LinkedIn that are also important to have a profile on and meet new people, groups and companies. For example search online for professional associations that are relevant to your career or have a look at co-workers’ online profiles to see which groups they are part of and research them. Join a number of groups and then choose one or two to become active with on a weekly basis.
Finally once you’ve identified networking websites to participate in clean up your online presence before reaching out to people – You want the person they find online to match the one they meet in person or read about in your CV. Once you’ve hidden or deleted the accounts that don’t align with your personal brand, leverage social media to build profiles that highlight the work history, skills and professional memberships that are relevant to your current career goals.
Good luck in building your network.
For more guidance please contact Exchange Street.