Harnessing the power of social networks and social media to land that new job
Exchange Street Managing Director, Steve McNamee, looks at harnessing the power of social networks and social media to land that new job.
The key to landing that next job is to ensure you put your profile out there, in the right places and in the right way. Whether you are actively looking for a new opportunity, or starting to think about a career change, here are some important pointers to help you use LinkedIn, Twitter, Facebook and YouTube in your job search.
CLEAN UP YOUR ACT ON SOCIAL
It may sound obvious, but first things first, take some time to tidy up your online presence on the major social networks. After all, your online reputation is now just as important as your offline one.
LinkedIn is the network for professionals – it is used by employers and recruiters searching for talent. To get the most out of your job search, use all of the capabilities LinkedIn has to offer. Use it to be found: Your LinkedIn profile should be as current as possible and should showcase your skills and experience in an engaging way.
– Use a professional headshot (your profile is 11 times more likely to be viewed if you have one);
– Include relevant keywords in your summary;
– List all your experience (your profile is 12 times more likely to be viewed by a hiring manager if you do so);
– Include endorsements and recommendations.
– Share more: Share relevant articles with your connections and in LinkedIn groups to help build your professional profile and get yourself noticed.
This micro-blogging platform is quickly turning into an ideal job searching platform.
Update your bio: In order to ensure you are found on social media, you should considering using a recruiter-friendly and keyword rich bio (you have 160 characters to play with).
Start tweeting: Once your Twitter bio is updated and keyword rich, start tweeting about your area of expertise and trending topics using appropriate hashtags to ensure you get noticed by recruiters and potential employers.
“Like” your employers and recruiters of choice: Many companies and recruiting consultancies will have their own Facebook fan pages. By “liking” them, you will receive daily updates on your newsfeed.
Is your Facebook profile doing you justice? In order to put you in the best possible light, ensure your work and education information is current. You can also add your professional skills to your profile (you can find this under your profile’s ‘About’ section, under the ‘Work and Education’ section).
Set your privacy settings: Take the time to update your privacy settings so that employers and recruiters do not find content you don’t want to share.
Research employers: Many companies and recruiters now have their own dedicated YouTube careers channels showcasing opportunities and providing a glimpse into the culture of the organization. Use the YouTube search functionality to find what you are looking for.